Nalgene Customizer Promo Video + Animation
Contribution: Animated Text, Video Editing, Animated Elements, 3D assets
Nalgene tasked our agency with creating a marketing strategy around a rebrand as well as promoting a new customizer for their plastic water bottles. The goal was to increase awareness about the customization possibilities of their water bottle online store in addition to promoting the lifestyle associated with their brand, mainly outdoor lifestyle and sports. We provided 3D assets for use in their online store for showcasing the customized labels as well as bottle/cap colors, video content such as promo videos, shorts, cinemagraphs and long form content.
The video content was provided by a contracted videographer and I worked closely with our producer to generate social content and promotional videos. The 3D assets were sent to an internal developer who I collaborated with in order to set up a javascript based application on their website using texture placeholders, 3D assets and lighting configurations to allow customers to switch bottle and top models in an easy to use interface.
Lindblad National Geographic Mini-Doc
Contribution: Video Editing, Sound Design
Lindblad Expeditions contacted us to create a long form docu-series for their exclusive destination trips. These expeditions were in partnership with National Geographic and provided a guided tour through some of the most beautiful places in the world. The footage provided and interviews were done by their local production crew and came in various formats, ie drone footage, interviews, and b-roll and I was tasked with creating a documentary style video that provided a front row seat to the breathtaking beauty of these unique locations.
Using sound design, pacing, and editing, we worked with their marketing team to showcase the overall aesthetic of what a potential client should expect. Interviews of the guides, testimonials and b-roll of past expeditions allows prospective clients to see first had what to expect from their unique journey.
Animation & motion graphics
Contribution: Animation, Pacing, Sound Design
Collaboration is a large part of my work as well and many videos require animated elements to help emphasize important aspects of the story. These samples range from text only animations to give emphasis, to fully animated content. Each project varies in complexity and level of collaboration, but they all help push the narrative farther and provide impact to the provided visuals.
